Moda UK

On Monday I had the pleasure of attending the second day of Moda UK, a bi-annual fashion trade show held in the NEC in Birmingham. Before one of the lovely women I work with told me about it, this was something I only imagined I could go to years down the line if I suddenly became some influential lingerie big-wig. How wrong I was! The exhibition is open to anyone. Obviously, the majority of the people who attend are buyers, but bloggers are also known to visit.

When I arrived and saw my little name badge I had a chuckle to myself. Apparently I fall under the “Press” category as a blogger. Feeling like a bit of a fraud, I entered the lingerie hall. I don’t know why I didn’t expect it to be as huge as it was, but I was slightly overwhelmed at first. I hung around awkwardly at the entrance for a few minutes, pretending to text and trying to find my bearings. I went to the booth closest to the entrance, which was Affinitas and Parfait. I think I awkwardly asked if I was allowed to look around, and admitted that this was my first trade show. Rebecca, the sales manager for Europe (THE WHOLE THING!) was really friendly and welcoming, and talked me through the new Parfait pieces. She also gave me a little Cupcake box which when I got home discovered was holding a pair of pants! Such a nice touch from the company. The gorgeous model (I’m totally blanking on her name, disgracefully), was also a delight and eager to chat. Here she is wearing the Charlotte full cup by Parfait:


I moved on through the hall, and spotted the Curvy Kate/Scantilly booth. I was really looking forward to talking to the ladies from Curvy Kate, as the brand comes across as really exciting and friendly. Also, I happened to be wearing my Peek-A-Boo set from Scantilly and the girls were very happy to show me the amazing new green colourway on their model. I am so excited for the A/W lines to launch so I can add this one to my collection.


Here are a couple more Curvy Kate sets which caught my eye:


Another brand I was eager to see was Tallulah Love. I’d recently started following them on Instagram and had fallen in love with the Tara set in Pistachio Green (I have a thing for green!). Although Tallulah Love are a small bust brand, I still like to know what’s out there, and hopefully I can convince someone else to buy this set so I can live vicariously through them. Their sets are just so luxuriously beautiful.

They also do these adorable little gift sets. I would be very tempted to buy one of these for myself as the pants are just as wonderful on their own.

I made a quick stop at Charnos, selfishly because I know they carry my size! This is not a brand I’ve ever tried, but some of their sets have caught my eye in the past and I’d be eager to see how they fit me.

After building up to it for over an hour, I eventually made it to the Panache booth. If you know me or read this blog at all, you’ll know that this was practically a milestone event in my life! I awkwardly hovered around, waiting for someone to make the first move. Eventually, a very important looking man, (he better not have been the managing director, because I definitely came across as some sort of manic lingerie fangirl) asked if I was okay. I explained my love for Cleo and he quickly had me sit down with Tia and Eleanor, two awesome women from the marketing team. They showed me some of the A/W styles, while I hyperventilated and drooled all over everything. Apart from the entire collection, obviously, here are the two I’m most excited about (tough to choose, though!)


In the afternoon, I managed to watch the lingerie catwalk. It was my first time ever watching a catwalk, but I’m pretty sure I looked like a total pro with my serious pout.

As I was about to leave, my eye was drawn to a rail of some seriously stunning lingerie. I went over to have a look, and was immediately greeted by the extremely warm and bright Karen, managing director of brand new lingerie brand Rochella. I couldn’t believe how gorgeous her fabrics were, and was also excited to hear her lingerie goes up to a J cup. At the moment, she only stocks from a 32 band but she explained she will mostly like add 28 and 30 backs as the demand has already been quite high. Her lingerie is made with a delicious Italian Satin, and I was particularly taken with the Vintage Floral set from the A/W 2016 range. The duck egg blue and pink floral print perfectly matches all my bed sheets, and I had visions of myself in this set lounging gracefully on my pillows with a glass of Prosecco (my normal Friday night). I have one terrible photo of the Vintage Floral set. I was quite overexcited so my hands were pretty shaky. But please, please check out the website and you’ll see why I have fallen so hard for this new company. Karen also donates some of the profits from her sales to The Eve Appeal, a gynaecological cancer charity, which just adds to her delightful charm.


I’m so glad I made the decision to attend this exciting trade show. I’ve been feeling so inspired and positive since I got back, and can’t wait to see how my journey with lingerie continues in the future.



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